The right tools for comprehensive company analysis
GreenTech is one of the key elements of strategic portfolio management. Many companies are intensifying their green activities and declare a zero-emission target for the near future. However, the path to this goal is difficult to explain and to verify. By focussing on patents we can present a very differentiated view of the companies’ move towards green. Green patent activities act as a general early indicator and are therefore an important metric for sustainability strategies in companies – especially for showing a change in strategy at an early stage. Long before the products are on the market, the increasing importance of a climate protection and sustainability strategy can be read from the research activities.
Up to 100 GreenTechs can be analysed individually, in 10 broad technology fields or as a complete package. In addition, green activities can be matched with existing activities in other technologies, especially controversial technologies. In this way, serious structural changes towards green can be identified.